Do you ever wonder why certain people talk the talk, but don’t walk the walk? Here is an interesting article by Nancy Scheinder about “Bridging the Consumer gap” between what consumers say and what they actually buy. This article talks about how to make being green mainstream. Take a look, it’s an interesting peak at human psychology, consumer behavior, and marketing.

http://www.greenbiz.com/blog/2012/01/31/11-steps-mainstream-your-green-products

-written by Rachel Burmeister, Internship Coordinator 2011-2012

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