Jo Robinson is an investigative journalist and New York Times best-selling writer who has written a number of essays on the topic of raising animals in pasture. She is the author or coauthor of 11 nationally published books, notably Pasture Perfect, a comprehensive overview of the benefits of choosing products from pasture-raised animals. Additionally, Jo is the principle researcher and writer for the website.

For the past nine years, Jo has spent the majority of her time researching the many benefits of raising animals on pasture. Her interest grew out of a previous book, The Omega Diet, co-authored with Dr. Artemis Simopoulos, that explores the health benefits of the Mediterranean diet. While researching the book, Jo learned that meat from pasture-raised animals is very similar to meat from wild game and that both promote optimal health.

Starting with this insight, she began an exhaustive search of the scientific literature from the 1960s to the present. To date, she has identified hundreds of peer-reviewed studies showing that raising animals on pasture is good for the animals, the environment, farm families, and the health of consumers. She gives talks to ranchers, government agencies, sustainable agricultural groups, and the general public around the country. Jo has been interviewed by scores of journalists and reporters about the benefits of raising animals on pasture.

Jo’s book, When Your Body Gets the Blues, extended her interest in natural health to human psychology. Working with Dr. Marie-Annette Brown from the University of Washington, she developed a clinically proven, all-natural program that boosts women’s mood and energy level and tames their appetite. (The book was featured in an hour-long special on PBS throughout the summer of 2003)

Jo lives on Vashon Island in Washington State where she is developing a test garden that features plants with exceptional nutritional value that are similar to those plants that grow in the wild. You can find more information about her history and recent projects at

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